Nowadays, we have the ability to send all forms of communication through our smartphones, tablets, and computers. Gone are the days of "snail mail" or faxing important messages; we can now send messages across the globe in milliseconds.
Even though advanced companies rely heavily on technology, they still use printers and copiers daily. Why are printing and copying still crucial in the business world? We have listed reasons why investing in a high-quality printing solution is vital for your business now and in the future.
Reading comprehension
Admit it – your attention span has decreased as screen time has increased over the past decades. With so much going on, it’s hard to focus on one thing. We are used to quickly scanning through social media and news sites, spending only about a minute on an article before moving on.
Studies have shown that people retain information better when it’s presented on paper rather than a screen. This is why some college students prefer printed textbooks over PDF versions for better information retention.
Reliability
As technology advances, some people struggle to keep up with new tech programs. While it’s essential to stay updated on tech trends, printed materials are a reliable fallback in case of network issues. A printed page or book provides information even without Wi-Fi or during a power outage.
The importance of physical objects
While digital presentations are convenient, physical deliverables have a unique appeal. A beautifully printed booklet showcasing a vendor’s capabilities may leave a lasting impression compared to digital content that can easily be forgotten.
Reach your clients with effective print solutions
Advancements in printing technology make it easier to create professional marketing materials in-house. Our industry-certified staff can help you find the best printing solutions for your business needs. Contact us today to get started!